You’ve built it, now let’s invite them over.
We’ll help you and your audience get acquainted
It’s all about Authentic Connection. There’s that authenticity word again. As with a brick and mortar store, simply opening the doors doesn’t necessarily mean visitors will flood through them. We’ve got to let them know you’re there. And, in the world of online marketing, we’ve also got to give them a good reason to stop by and stay a while.
We’re in a relational, content driven market, and when it comes to reaching your target audience, great connection will mean the difference between a flood of business and crickets. Let’s create an online (and off line if desired) marketing strategy from the ground up, starting with discovering your uniques and target audience, your budget and your goals. Let’s go out and say hello.
Custom Marketing Plans
What makes you unique? Who is your target customer? How have you positioned your business? The first steps in successful marketing are defining yourself, your target, your position, your budget & your strategy. Some of the things we’ll define in your Marketing Plan:
- Target Customers & USP
- Pricing & Positioning Strategy
- Marketing Budget
- Marketing Calendar & More
SEO & Digital Marketing
SEO of your website will help Search Engines find you in relation to keyword searches. Adding to this, Digital Marketing can get you in front of your targeted choice of internet browsers quickly and effectively and keep you there.
- Onsite SEO
- Google MyBusiness Maps Ranking
- Facebook Advertising
- Email Marketing
Custom Marketing Plans
A Marketing Plan designed for you, based on your situation, needs and goals. No one size fits all template here. Defining what makes you unique and who your target audience is, is one of the most important things you’ll do to entice visitors into becoming customers. This is also the foundation of what makes your website, seo & digital marketing and social media effective. When you speak to your audience and give them a good reason to come to you, most likely they will.
Successful marketing is consistant, targeted and measurable. A solid marketing plan will define the things you need to know about yourself and your target customer, to map out a plan that tells you where and how much to spend, and defines exactly what you need to achieve for that plan to be effective. We’ll sit down with you and create just that.
|Target Customers||Unique Selling Proposition (USP)|
|Pricing & Positioning Strategy||Distribution Plan|
|Promotions Strategy||Conversion Strategy|
|Joint Ventures & Partnerships||Referral Strategy|
|Strategy for Increasing Transaction Prices||Retention Strategy|
|Marketing Budget & Calendar||Operational Strategy|
We know this is a lot, and that’s why we do what we do. We’re here to help get you on track and stay there.
SEO & Digital Marketing
SEO: With the proper use of keywords, content and links within your site, we can help you rank higher, resulting in more visits, leads and, with the right web design and offers, sales. (all things we can help you with)
We’ll take a look at how you rank in logical keyword searches, see what you’re dominating and where you might be missing out. From there we optimize your site to start bringing you higher in search engine rankings.
Google MyBusiness Maps: Think of the last time you searched for a service using Google. First, the paid ads come up. Next is the Google Map, with up to three companies listed along with their location on the map.
If you are like most people, you click on one of those first. Does your business show up in the top three? If not, it’s our goal to get you listed in the top three Google map positions.
Digital Marketing – Catch and Stay Sticky
While digital marketing is an umbrella term for the marketing of products or services using digital technologies, we like to describe it as a way to catch and stay sticky with your potential customers.
There are a number of ways to go about marketing your business digitally. We specialize in a couple that we’ve found to be extremely effective.
Facebook Advertising: Facebook is a great way to highly target and track advertising activity. When veiwers click on your ad, they are taken to a landing page on your website where you give them an offer they simply can’t refuse. This is the “catch” part.
Using this method, we know exactly how many people were exposed to the ad, and how many people clicked. And, it’s very cost effective, as you typically pay by the day for a pre-set period of time.
Email Marketing: Email marketing works for both new customer acquisition and for customer retention. We work with clients to create strong organic lists and develop ongoing campaigns based on the specifics of your Marketing Plan. This is the “stay sticky” part.
Email Marketing, when done correctly, can be a strong source of leads within the framework of your overall plan.