Scottsbluff County Juvenile Assessment Center – Scottsbluff, NE
The SBCJAC is a program designed to assist parents and social workers in preventing at risk youth from landing in the juvenile justice system.
Website Design | Branding
A new program in Scottsbluff County, the director wanted to brand the program with a look and feel that offered a welcoming, safe space and encouraged inquiry from both parents of at risk youth and social workers in related fields.
For the logo, we used the tree and hands to conceptualize the idea of support and outreach.
On the website we translated this with welcoming imagery, headlines and text speaking to both parents and social workers, leading to information for each perspective and an easy way to refer a child to the program.
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